3 key digital banking trends for 2024
Nomo Bank
5 Mar 2025
Technological advancements and shifting consumer expectations are constantly driving change in digital banking, and 2024 will be no different.
Rapid improvements in technology not only affect the digital banking apps you use on a daily basis – they are shaping the future of global finance as a whole.
In this blog, we'll explore three key trends that are set to advance digital banking experiences over the next year.
Financial wellness
Digital banking apps are fuelling the growing trend of promoting not just financial services but overall financial wellness. Many digital banks have core values concerning themselves with customers’ financial and holistic well-being, which they aim to achieve by ethical means.
2024 is likely to see a continued rise in features and tools aimed at helping users manage their money wisely and nurture healthy relationships with money. This includes budgeting features within apps, savings goal trackers, and greater access to comprehensive and personalised financial education.
Personalised AI assistance
2023 has seen a rapid rise in the way that AI systems are integrated into the daily lives of consumers. Banks are increasingly leveraging AI to analyse customer data, understand spending patterns, and provide tailored financial advice.
In 2024, AI-powered virtual assistants are set to become more sophisticated, offering real-time insights, proactive financial recommendations, and even predictive budgeting assistance. Credit assessments, robo-advisory services, algorithmic trading, and risk management are all areas of digital banking which are likely to see greater involvement from AI technology.
Blockchain integration
2024 is poised to see increased integration of blockchain technology into digital banking systems to improve security and efficiency, as the technology itself evolves. Blockchain offers unparalleled security through its decentralised and tamper-resistant nature.
Digital banks can use blockchain for identity verification, secure transactions and smart contracts, not only enhancing the security of financial transactions but also streamlining processes, reducing transaction times and operational costs.
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